When producing a viral e-book, you have to consider many things before going into the nitty-gritty details of writing it. Your viral e-book is your key to success in the online market. It should help you increase your site traffic, client base, and sales, of course; else, it defeats the purpose of having a viral e-book.
The first thing that you have to plan is the topic of your viral e-book. The topic should be interesting, and it must be related to the product or service you are promoting. Once done, the next step is choosing a good title for your e-book.
People look at the title or the label of a product first before anything else. Thus, the title that you decide for your viral e-book should grab the attention of as many people as possible. Some authors will wait until the end to title their e-book or choose a tentative title. They have learned that changes and additions they have made in the process may change what they want the title to represent overall.
Once you have accomplished these things, it is time to think about what to write on your e-book. What should it contain for it to be really interesting to the readers? Many authors will start by writing about what has been interesting to them. This approach includes insights, stories, descriptions, and photographs. There is no limit on the number of ways information can be presented to a reader!
What to Include on Your e-Book
When you are in the process of choosing the topic for your e-book, you should also consider the amount of information you can write about that topic. So it is better to choose one that you are very knowledgeable of, something that you know by heart, especially if you will be the one writing.
The content of your viral e-book is like its heart; without the content, your e-book will not survive. And even if it does have content but is not that informative and helpful to anybody, it will eventually fade out since there will be fewer and fewer people who would want to pass it on.
If you cannot do it yourself because you are busy with other things or do not know how to write effectively, you can always hire a ghostwriter. Ghostwriters write articles and other materials on behalf of another person. As the name Ghostwriter suggests, such a label is used because the identity of the actual writer remains anonymous.
Hiring a ghostwriter is beneficial since most of these people do have a broad background in writing things about different topics. With this, you can focus on more important things while being assured that your e-book will have quality content because another person is doing it for you.
Before choosing a suitable writer for you, you can ask them for their portfolio or any sample work. This way, you will have an idea about how they write and if it would fit your requirements.
Also, make sure that the writer clearly understands the topics to be written. If you have specific instructions that should be followed, make sure the writer clearly understands. Having a bad relationship with the writer you chose will only ruin the success of your viral e-book.
Your viral e-book should be exciting and informative at the same time. Depending on the topic, you can add research studies, current statistics, interviews with professionals or experts on that field, results of surveys you may have conducted, and, as mentioned above, a lot more. Your e-book will not look dull and monotonous to the readers with these things.
Writing the contents of your e-book can be the most enjoyable part of producing this viral marketing product. This is where you can show your creativity and imagination. Even if you are not writing the contents and articles, you still have some control over the write-ups by providing the instructions on what you want to include in the report.
You indeed have several options on how to add content to your e-book. Whatever option you choose, you should make sure that the content of your e-book will serve its purpose. It should assist you in reaching your goal of producing a well-written and enticing e-book.